Sunday, March 29, 2009

Fonts...fonts, and more fonts!! Which Do I Use?




When choosing a font, or typeface, careful consideration of how it's going to be used should be taken in order that your message is conveyed clearly, beautifully and effectively.
SANS-SERIF
Helvetica, Arial, Verdana, Avant Garde, are names of some of the most popular sans-serif types. Sans serifs are perhaps the MOST readable typefaces around and can be viewed easily from distances, which is the reason that their most common use is for highway and road signage.

SERIF
Goudy, Garamond, Times New Roman are some names that you may have come across when putting a word document together and are searching for a typeface that resembles one that you might find printed in a novel or a newspaper. Serif fonts are great for documents and small print. They also work great for signs and logo type.

SCRIPT
Brush Script, Mistral, Vivaldi, Edwardian are great script types. When designing, just writing an elegent e-mail message, creating a logo or a background, there is always a fun and interesting way to use a script font. It works as a contrast to, when placed alongside of a serif or sans-serif font. Scripts are definitely, for me, the coolest of fonts.
CASUAL, HAND
Dom, Marker, Comic Sans, name some of the casual and hand drawn types that are available. These are types that I believe are a good way to show personality in a printed message or e-mail message, displaying a friendly and personal style.


WHIMSICAL
Curlz and Jokerman come to mind when thinking of a font that is really kinda, out of the ordinary.  This style, although not used very often is a fun way to write out a messages out and in some cases, very appropriate.


There is such an extensive list of different styles of fonts out there, sometimes choosing the right one, especially when designing something that requires a good font, can be a real time-consuming task! It is a task that I must say I enjoy doing, and I am thankful that there are so many great unique fonts out there to choose from. It keeps my job interesting!

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